"Fractional" comes from the English-speaking startup world. Investors and founders use it for an executive who holds a leadership seat for a fraction of the week. In France the same model is usually called a part-time CMO, or "directeur marketing à temps partagé". The work is identical. The word mostly tells you who is speaking: an international team, an English-language board, a VC-backed company.
If your board deck is in English and your investors sit in several countries, you will hear "fractional". If you want the practical version of this page, with days, price and logistics, read the part-time CMO in Europe page.
The right answer when marketing needs a senior leader five days a week and you know exactly which profile you need. For a multi-country company that profile is hard to define early. A leader who is strong on brand may be weaker on demand generation, and the reverse. A long recruitment followed by a wrong fit is an expensive mistake. A fractional leader lets you test the scope of the role before you hire for it.
Agencies execute well inside a brief. In Europe you often end up with one per country. Nobody inside the company compares them or decides how budget moves between markets. A fractional CMO sits on your side of the table, writes the briefs and holds the agencies to the same numbers.
A good freelancer delivers a specific skill: paid media, content, a website. They do not sit in your leadership team or arbitrate between countries. You often need both: a leader who decides and specialists who deliver.
An iytro leader is embedded 1 to 3 days per week, or as an interim, at 1,100 to 1,500 € per day. Two days a week is about 10,000 to 12,000 € per month. There is no long-term commitment and the volume is adjusted month by month. You pay for the days you use, and you can scale down when a full-time leader arrives or when the team is autonomous.
The details of the offer are on the part-time CMO page. When the need is a team more than a single leader, 1+1 is a small subscription team.
iytro was founded in 2019 and created the Part-time CMO model in France. It has 400+ clients, 86% of whom recommend it, and is B Corp certified. Its offices are in Paris, Barcelona and New York. It has no office in other European cities: leaders work with companies there from Paris or Barcelona, on site when needed and remotely otherwise.
If France is one of your markets, see the fractional CMO in France page. If your team is distributed, the remote fractional CMO page explains when distance works and when it does not. The Qovoltis case study and the Veesion case study show the model in practice.
No. It is the same model: a senior marketing leader in your team for part of the week. "Fractional" is the term used in international and VC-backed companies.
Only if you already know the profile you need. A fractional CMO lets you run the first expansion steps, see what the role really requires, then hire with a precise brief.
There is no long-term commitment at iytro. The volume is adjusted month by month, from 1 to 3 days a week, and the assignment stops when you no longer need it.
