Exciting news and announcments

Morgan Pelissier of Sparkmate and Philippe Vella of iytro discuss methods for emerging companies to gain traction in unpredictable environments. They share lessons on navigating between vision and feedback through concepts like Minimum Viable Product and Minimum Viable Marketing - doing less to prove more through focused prototyping and testing.

Meet Alice Charras, the Part-Time CMO at iytro, who shares her journey from corporate sales to marketing, highlights the dynamic role of a Part-Time CMO, and offers insights into working with startups and common marketing mistakes they make.

Meet Nicolas Steip, the Creative Director at iytro, and explore his unique career path from founding an agency focused on funding creative and social projects to becoming a versatile design expert.

Content marketing, a key aspect of SEO, involves creating valuable, relevant, and consistent content to attract and retain an audience, ultimately generating leads and closing deals.

Is having a part-time C-Level just a fad? Probably Not. Having grown in popularity in the United States, the mission-based model for senior executives is growing rapidly amongst the startup management culture in France.