Exciting news and announcments

Lucia Rios
January 17, 2023

Debunking 6 Gen Z Myths for Marketers

Generation Z, defined as those born between 1997 and 2009, currently aged 13 to 25, is the first digitally native generation and accounts for 26% of the global population. Marketers need to tailor their strategies to better engage with Gen Z by considering the unique characteristics of this generation and not just targeting them alone.
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iytro: the part-time-cmo
November 30, 2022

What's the difference: Fractional CMO, Part-Time CMO or CMO-as-a-Service?

We know, somewhere down deep in our heart of hearts that they may all mean the same thing. But its probably a good idea for us to define each and explain why we prefer to use some over others.
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iytro: the part-time-cmo
November 23, 2022

Resonance is a new VC fund and iytro created their brand and website.

When Alban and Maxime first spoke with us, they had a vision of what they wanted the fund to be about, but not yet an idea of what they looked, felt and sounded like. It was our job to help bring that to life.
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iytro: the part-time-cmo
November 1, 2022

Deliciously Innovative: Five Seasons Ventures gets a new look

A leading pan-European venture fund focused on food and food tech investments. FSV writes tickets ranging from 2 to €10 million for early stage to Series B, and they came to us in search of a rebrand and creation of a new site for their fund which invests in pet food, healthy snack alternatives, plant-based meat and more.
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