Exciting news and announcments

iytro: the part-time-cmo
November 20, 2023

Unleashing the Power of Minimum Viable Product (MVP)

Morgan Pelissier of Sparkmate and Philippe Vella of iytro discuss methods for emerging companies to gain traction in unpredictable environments. They share lessons on navigating between vision and feedback through concepts like Minimum Viable Product and Minimum Viable Marketing - doing less to prove more through focused prototyping and testing.
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iytro: the part-time-cmo
October 19, 2023

Meet Alice Charras: Part-Time CMO at iytro

Meet Alice Charras, the Part-Time CMO at iytro, who shares her journey from corporate sales to marketing, highlights the dynamic role of a Part-Time CMO, and offers insights into working with startups and common marketing mistakes they make.
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iytro: the part-time-cmo
October 5, 2023

Meet Nicolas Steip: Creative Director at iytro

Meet Nicolas Steip, the Creative Director at iytro, and explore his unique career path from founding an agency focused on funding creative and social projects to becoming a versatile design expert.
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Lucia Rios
September 26, 2023

SEO for startups (not dummies) part 2: content marketing

Content marketing, a key aspect of SEO, involves creating valuable, relevant, and consistent content to attract and retain an audience, ultimately generating leads and closing deals.
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iytro: the part-time-cmo
September 1, 2023

Part-time C-level: the new startup obsession?

Is having a part-time C-Level just a fad? Probably Not. Having grown in popularity in the United States, the mission-based model for senior executives is growing rapidly amongst the startup management culture in France.
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