A part-time CMO is a senior marketing leader who joins your team for a fixed number of days each week. They sit in your leadership meetings, own the marketing plan and manage the people and agencies who execute it. The role is the same as a full-time CMO. Only the time is different.
In a European context the job has a specific shape. You are rarely running one market. You have a home country that pays the bills and two or three others at different stages. Each has its own language, buying habits and channels. Someone has to decide what stays common (positioning, brand, tooling, reporting) and what is adapted country by country (messages, channels, partners, events). That arbitration is the core of the role. iytro's part-time CMO offer is built for this kind of situation.
The format is a poor fit if you need someone executing five days a week in every country. In that case you need local hires, and a part-time leader to coordinate them.
An iytro leader is embedded 1 to 3 days per week, or as an interim. A day costs 1,100 to 1,500 €. Two days a week comes to about 10,000 to 12,000 € per month. There is no long-term commitment and the volume is adjusted month by month. You can start with more days while the plan is being built and reduce once the team runs it.
The profile is chosen for the problem: a CMO, a Head of Growth, a Brand Director, or a specialist in product marketing, CRM, content, field and partner marketing or marketing operations. For international expansion, field and partner marketing experience often matters as much as the CMO title.
iytro has offices in Paris, Barcelona and New York. It has no office in other European cities. Leaders work with companies elsewhere in Europe from Paris or Barcelona, on site when needed and remotely otherwise.
In practice a multi-country assignment follows a simple rhythm:
Your team probably already works across borders by video. A leader who is present two days a week and reachable in between fits that reality. The page on the remote part-time CMO covers what must still happen in person.
It starts with a conversation about your markets, your team and what is blocked. From there the scope is written down: which countries, which objectives, how many days. The first weeks go into a diagnosis. Where does revenue come from in each country? What is spent, and on what? Which market deserves investment now and which should wait?
The output is a plan by country with an owner and a budget for each line. Then the leader runs it with your team, week after week. If you only need one finished asset, such as a market-entry plan or a localised website, the On Demand offer covers a scoped project. If you need hands as well as a head, 1+1 adds a small subscription team.
Many companies enter Europe through one country first. If that country is France, read the page on the part-time CMO in France, which covers the local specifics. If you are still deciding whether this model is right for your stage, the fractional CMO in Europe page compares it with a full-time hire, an agency and a freelancer.
iytro was founded in 2019 and created the Part-time CMO model in France. It has 400+ clients, 86% of whom recommend it, and is B Corp certified. The Lixo case study and the SaleCycle case study show the format at work.
Yes, if the role is to set priorities, align positioning and manage local teams or agencies. Execution in each language stays with local people. The leader decides what is common and what is adapted.
iytro has offices in Paris and Barcelona in Europe, and in New York. For companies based elsewhere, leaders travel on site when needed and work remotely the rest of the time.
A day costs 1,100 to 1,500 €. At two days a week that is about 10,000 to 12,000 € per month, with no long-term commitment and a volume adjusted month by month.
