The context: €40M raised, no marketing lead

Qovoltis develops smart charging technology for electric vehicles. After a €40 million fundraising round, the company needed to turn marketing into a lead generation engine. Nicolas de La Villiardière, fractional CMO at iytro, led the department for nine months and prepared the handover to an internal team.

The diagnosis

• No marketing manager. A designer, a trainee, a PR profile and product profiles worked without coordination.
• A brand to bring up to scale. The website overhaul called for a unified visual identity and message across three markets: individuals, corporate offices and hotels.
• Sales tracked in a legacy ERP. Commercial management lived in Oracle, with no modern pipeline tracking.
• An under-used website, bringing only two to three spontaneous leads a week.

What iytro did

Fractional leadership

The fractional CMO managed the department, set a clear roadmap and orchestrated recruitment.

Brand and website

A visual refresh, clearer product wording and a newly optimised website turned the site into an active inbound channel.

CRM

HubSpot was deployed alongside the legacy tools to centralise prospect tracking and connect marketing to sales.

Acquisition and events

Technical and content SEO, Facebook Ads aimed at hotel operators, Google Ads, automated email and LinkedIn outbound from sales accounts, two industrial trade shows, and a Vehicle-to-Grid conference live on LinkedIn for more than 100 industry leaders.

Sales enablement

Tailored sales decks standardised the pitch.

The results

• Inbound leads from 2-3 to nearly 10 a week through technical and content SEO.
• 15 leads a month from Facebook Ads and 10 a month from Google Ads.
• +30% web traffic.
• 100+ industry leaders at the V2G conference.
• Two internal hires secured, in content and acquisition, using scorecards and business cases.

What this case shows

After a fundraise, the pressure is to hire fast. A fractional CMO lets the company build the engine first, then hire the people who will run it, on the basis of what actually works.

Further reading: our B2B SaaS marketing strategy guide and our 7-step marketing strategy method.