Unleashing the Power of Minimum Viable Product (MVP)
Morgan Pelissier of Sparkmate and Philippe Vella of iytro discuss methods for emerging companies to gain traction in unpredictable environments. They share lessons on navigating between vision and feedback through concepts like Minimum Viable Product and Minimum Viable Marketing - doing less to prove more through focused prototyping and testing.
Meet Alice Charras: Part-Time CMO at iytro
Meet Alice Charras, the Part-Time CMO at iytro, who shares her journey from corporate sales to marketing, highlights the dynamic role of a Part-Time CMO, and offers insights into working with startups and common marketing mistakes they make.
Meet Nicolas Steip: Creative Director at iytro
Meet Nicolas Steip, the Creative Director at iytro, and explore his unique career path from founding an agency focused on funding creative and social projects to becoming a versatile design expert.