Lixo develops AI technology for waste analysis. Its communication manager had just left, and its sales department was a single Head of Sales working alone. iytro ran marketing for three months, one to two days a week, with three goals: move from communication to lead generation, audit the HubSpot CRM, and recruit the permanent marketing lead.
An operational audit covered the HubSpot setup, existing content and core wording. It set the baseline and the new data-driven marketing strategy.
New industry articles and downloadable client success stories gave the sales team material to engage prospects and book meetings.
Email workflows and LinkedIn sequences were launched from sales accounts to generate first pipeline and appointments. Lixo's presence at key industry trade shows was prepared in parallel.
iytro ran the full hiring cycle for a marketing manager with five to six years of experience: business case, candidate vetting, validation by the CEO and the Head of Sales, then onboarding.
A short mission is enough when the scope is clear. Three months of a part-time CMO gave Lixo a working lead engine and the person to run it afterwards.
Further reading: the marketing strategy audit checklist and our B2B SaaS marketing strategy guide.
Three months, at one to two days a week.
iytro recruited and onboarded a permanent marketing manager, then handed over.
