A part-time CMO is a senior marketing leader who joins your management team for part of the week. In France the model is also called directeur marketing à temps partagé. The person sits in your leadership meetings, owns the marketing plan and manages the team and agencies you already have. They are part of your company one to three days a week.
iytro, founded in 2019, created the Part-time CMO model in France. It has more than 400 clients, 86% of whom recommend it, and it is B Corp certified. The offer is described in full on the part-time CMO page.
Most French companies start with one or two days a week. One day suits a founder who needs a senior sparring partner and a clear plan. Two days is the usual format when there is a team to manage and a pipeline or revenue target to hit. Three days comes close to a full-time role and fits a relaunch, a repositioning or an interim period between two marketing directors.
There is no long-term commitment. The volume is adjusted month by month, so you can go from two days to one once the plan is running, then back up before a launch. That flexibility matters in France, where a senior hire on a permanent contract is slow to make and heavy to undo.
An iytro leader costs 1,100 to 1,500 € per day. Two days a week comes to about 10,000 to 12,000 € per month. The budget follows the number of days, which you adjust each month.
The useful comparison is with your other options. Hiring a full-time CMO means a search that takes months and a fixed salary cost. Spreading the budget across agencies and freelancers leaves nobody senior to steer them. If you run several countries from France, the part-time CMO in Europe page covers that case.
The leader is not always a CMO. Depending on the need, iytro places a Head of Growth, a Brand Director, or a Product Marketing, CRM, Content, Field or Partner Marketing, or Marketing Ops leader. The Lixo and Hublo case studies show what the work looks like in practice.
iytro has offices in Paris, Barcelona and New York. In France its leaders work from Paris. For a company in the Paris area, weekly days at your office are simple to arrange. For a company in Lyon, Lille, Nantes, Bordeaux, Toulouse, Marseille or a smaller town, the leader travels to you when it counts and works remotely the rest of the time. iytro has no office and no local team in those cities, and it is better to say so plainly.
In practice the on-site days are grouped around the moments that need a room: the kick-off, leadership meetings, team workshops, sales meetings, a trade show. Weekly follow-up, agency reviews and one-to-ones work well by video. Fast trains from Paris to most large French cities make a regular day on site realistic.
It starts with a conversation about your situation: what you sell, to whom, what the team looks like and what is blocking growth. From there iytro proposes a leader whose background matches the problem, and you agree on a number of days and a first set of priorities. The first weeks usually go into a diagnosis, a short plan and a few visible decisions on budget, team and channels.
If you are still deciding whether this is the right model, the fractional CMO in France page compares it with a full-time hire, an agency and a freelancer. If you need a small team or a single scoped project instead, look at 1+1 and On Demand.
Yes. iytro leaders work from Paris with companies elsewhere in France, on site when needed and remotely otherwise. iytro does not have an office or a local team in other French cities.
At 1,100 to 1,500 € per day, two days a week comes to about 10,000 to 12,000 € per month. One day a week is roughly half of that.
There is no long-term commitment. The number of days is adjusted month by month, between one and three days a week, or as an interim role.
