A part-time CMO is a senior marketing leader who works inside your company for part of the week. They sit in your leadership meetings, own the marketing plan, manage the team and the agencies, and report to you. Compared with a full-time hire, two things change: the number of days, and the absence of a long-term commitment.
Barcelona suits this model well. The city hosts a large international tech scene, with many startups and scale-ups that sell outside Spain from the start. These companies need senior marketing judgement early, long before they can justify a full-time executive. A part-time CMO fills that gap.
At iytro the format is 1 to 3 days per week. One day suits a founder who needs a senior sparring partner and a clear plan. Two days works when there is a small team to lead and agencies to manage. Three days makes sense during a launch, a repositioning or a period without any marketing lead. The same leader can also step in as an interim.
There is no long-term commitment. The volume is adjusted month by month, so you can start at three days during a heavy phase and move down to one when the team runs on its own.
The day rate is 1,100 to 1,500 €. Two days a week comes to about 10,000 to 12,000 € per month. You pay for the days agreed. Since the volume can change every month, the budget follows your needs instead of being locked for a year.
A useful way to look at it: you are buying senior decisions, not hours of execution. One or two days of a leader who has already built marketing teams often saves several months of trial and error by a junior team left on its own.
It is the wrong choice if you only need someone five days a week for execution. In that case hire a marketing manager and consider a part-time leader to guide them.
iytro has an office in Barcelona, alongside Paris and New York. That makes in-person work simple. Your leader can come to your office on fixed days, join the weekly leadership meeting and work next to the team. Fix those days in advance so everyone knows when the marketing lead is in the room.
The rest happens remotely: reviews with agencies, written feedback, one-to-ones with team members based in other cities. Many Barcelona companies already work in a hybrid way with distributed teams, so this rarely needs any adjustment. If your marketing covers several countries, read our page on the part-time CMO in Europe.
It starts with a conversation about your situation: stage, team, targets, what has already been tried. iytro then proposes a leader whose background matches the need. Profiles cover CMO, Head of Growth, Brand Director, Product Marketing, CRM, Content, Field and Partner Marketing, and Marketing Ops.
The first weeks usually go to an audit and a plan with clear priorities. Then the leader runs the plan with your team. If you need more hands, the 1+1 offer adds a small subscription team, and On Demand delivers a scoped project as a finished asset.
iytro was founded in 2019, created the Part-time CMO model in France, has worked with 400+ clients and is B Corp certified. 86% of clients recommend iytro. To see the model at work, read the Lixo case study or the Hublo case study. If you are still weighing the options, our fractional CMO in Barcelona page compares this model with a full-time hire, an agency and a freelancer.
Yes. iytro has offices in Barcelona, Paris and New York. A part-time CMO can work on site with a Barcelona company on fixed days and remotely the rest of the time.
The day rate is 1,100 to 1,500 €. A Barcelona company that takes two days a week should plan about 10,000 to 12,000 € per month, with no long-term commitment.
Yes. The format runs from 1 to 3 days per week and the volume is adjusted month by month, so a startup can begin with one day and add days when a launch or a funding round requires it.
