What does a part-time CMO do for a company in Madrid?

A part-time CMO is a senior marketing leader who joins your team for part of the week. They set the strategy, lead the marketing team, manage agencies and budget, and report to the CEO. You get the experience of a marketing executive, sized to what your company needs today.

Madrid is Spain's capital and its main business centre. Large Spanish groups, banks and many country offices of international companies are based there, next to an active startup scene. Companies in Madrid often sell to large accounts, which puts positioning, sales support and account-based work at the centre. That is senior work, and a part-time CMO is one way to get it done.

How many days a week, and how flexible is it?

iytro leaders work 1 to 3 days per week, or as an interim when the role is empty. One day a week gives a founder a plan and a senior voice. Two days lets the leader manage a small team. Three days fits a launch, a repositioning or a transition.

There is no long-term commitment. The number of days is adjusted month by month, up or down.

How much does a part-time CMO cost in Madrid?

The day rate is 1,100 to 1,500 €. Two days a week comes to about 10,000 to 12,000 € per month. Because the volume moves month by month, you can concentrate days around a launch or a budget cycle and reduce them afterwards.

Which Madrid companies does it suit?

• Spanish scale-ups headquartered in Madrid. The product sells, sales has grown, and marketing is still a few juniors without a leader.
• Country offices of international companies. Head office sets the brand. The Madrid team needs someone senior to adapt the plan to Spain and defend the local budget.
• B2B companies selling to large accounts. Long sales cycles need marketing and sales to work from the same list of accounts and the same message.
• Established mid-sized companies. Marketing has been a support function for years. A new growth target calls for a more senior approach, without adding a seat to the executive committee yet.

It is a poor fit if what you need is daily execution. Hire a marketing manager for that, and add a part-time leader to guide them.

iytro has no office in Madrid. How do on-site and remote days work?

To be clear: iytro has offices in Paris, Barcelona and New York, and none in Madrid. iytro leaders work with companies in Madrid from those cities, on site when needed and remotely otherwise.

In practice, plan the in-person time around the moments that matter:

• the kick-off, to meet the leadership team, sales and the marketing team;
• planning sessions, quarterly reviews and board preparation;
• workshops on positioning or messaging;
• recruitment interviews and key agency meetings.

The weekly rhythm runs remotely: team meeting, one-to-ones, campaign reviews, written feedback. Fix the days so the team knows when the leader is available. Grouping on-site days into blocks usually works better than one isolated day. Barcelona and Madrid are linked by high-speed train, which keeps regular visits realistic.

If you want a leader physically in the office every week, say so in the first conversation. It changes who the right match is. If your scope goes beyond Spain, see our part-time CMO in Europe page.

How does a mission start?

A first call covers your stage, your team and your targets. iytro then proposes a leader whose experience matches: CMO, Head of Growth, Brand Director, Product Marketing, CRM, Content, Field and Partner Marketing, or Marketing Ops. The mission usually opens with an audit and a prioritised plan, then moves into execution with your team.

Two other offers sit next to Part-time: 1+1, a small subscription team, and On Demand, a scoped project delivered as a finished asset.

iytro was founded in 2019, created the Part-time CMO model in France, has 400+ clients and is B Corp certified. 86% of clients recommend iytro. Read the Mooncard case study or the SaleCycle case study to see how missions run. Still deciding between models? Our fractional CMO in Madrid page compares the options.