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Outsourced marketing

Navigating change management in marketing

There is a reason why CMO means both Chief Marketing Officer and Change Management Office: they can both be the places where focal change initiatives start. Let’s disclose the whys and hows.

January 15, 2026

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Why Startup Founders Make the Best Marketers

Why do startup founders make the best marketers? Their unique perspectives, deep product knowledge, and ability to sell contribute to effective marketing strategies. Founders that are actively involved in their company's marketing help build strong brands, connect with potential customers and ultimately drive their company towards success.

December 26, 2025

Meet Julie Le Roux: Part-Time CMO at iytro

As our team grows, we want to make sure you get to know us: here you can meet our newest member, Julie Le Roux, part-time CMO at iytro. Having spent majority of her marketing career outside of France, she brings a unique perspective.

December 26, 2025

How iyt all began: why we’re called iytro.

The story of our name is written in the stars. If you’re into mysticism - or some biblical sh!t - then maybe you knew that already. But the name isn’t meant to be religious… not until you work with us, that is.

December 26, 2025

Why Hire a Fractional or Part-Time CMO for your startup?

Not every business has the need, budget, time or bandwidth to hire a senior marketer; that's where a part-time CMO comes in. Startups, scaleups, and other small businesses can benefit from the experience and expertise of a part-time CMO.

December 26, 2025