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Outsourced marketing

Navigating change management in marketing

There is a reason why CMO means both Chief Marketing Officer and Change Management Office: they can both be the places where focal change initiatives start. Let’s disclose the whys and hows.

January 15, 2026

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How to market to Gen Z: Debunking 6 Gen Z Myths for Marketers.

Generation Z, defined as those born between 1997 and 2009, currently aged 13 to 25, is the first digitally native generation and accounts for 26% of the global population. Marketers need to tailor their strategies to better engage with Gen Z by considering the unique characteristics of this generation and not just targeting them alone.

December 26, 2025

Jonathan Lumbroso talks with Growthmakers about the Part-Time CMO

Every startup needs a good CMO. Join iytro's Co-Founder & CEO, Jonathan Lumbroso and Gabriel Gourovitch to discuss how startups can structure their marketing strategy.

December 26, 2025

How Much Does Marketing Cost Around the World?

December 26, 2025

Part-time C-level: the new startup obsession?

Is having a part-time C-Level just a fad? Probably Not. Having grown in popularity in the United States, the mission-based model for senior executives is growing rapidly amongst the startup management culture in France.

December 26, 2025