Your marketing,
in Part-time.

Plug in a proven leader, Part-time for full impact.
CMO, Head of Growth,  Field or Product Marketing, we embed the brains your business needs to grow smarter, faster, stronger.

Not consultants. Not freelancers. Part-time leaders.

We’re your strategic missing piece, embedded within your team, driving your marketing as if it were their own.
No fluff. No overhead. Just top-tier marketing minds working inside your org, turning vision into momentum.

Built for companies in motion.

The ones scaling fast, refining their strategy, or fighting for focus.
We fit where your team ends and your next stage begins.

Part-Time is for you if :

You’ve outgrown your early marketing playbook, but not ready for a full team.
You need experts to upskill your current team while providing the support they need to execute.
You’re in hypergrowth and need clarity between strategy and execution.
You want strategy and execution, not advisory.

Plug in exactly what you need.

In a world where businesses evolve at a breakneck pace, needs, market uncertainties, business models, and products constantly shift.

To stay high-performing, marketing must embrace maximum flexibility. This agility is the future of marketing, the only way to optimize results while controlling costs.

Our Part-Time leaders cover every corner of modern marketing, giving you access to all the expertise, with none of the headcount.

No commitment, play with your teams, you have the best in your hands.
CMO
Overall strategy, org design, and go-to-market leadership
Brand  
Director
Brand, narrative, and creative alignment
Head of  
CRM
Lifecycle, retention, and automation mastery
Product  
Marketing
Positioning, messaging, and sales enablement
Partner
Marketing
Partnerships, events, and market activation
Head of  
Growth
Acquisition, performance, and conversion optimization
Head of  
Content
Strategy, storytelling, editorial and distribution
Marketing
Ops
Data, reporting, and tech stack governance
Field
Marketing
Partnerships, events, and market activation
And much
more
Data, events, communications ...

Everything you need, wrapped up nice.

Modular. Flexible. Invest only in the part-time expertise required to drive your growth, maintaining full control.

Flexibility

Do what you want, exactly when you need it.
Start with 1 day a week, scale to 3 days a week, stop whenever you want, switch people, add more…Isn’t freedom the most valuable thing in the world?

0 risk

No wasted cash. No costly mistakes.
You control 100% of your costs month after month. You adjust as needed, never get stuck with a permanent contract, and above all, you stop whenever you want! No strings attached!

Cost efficiency

One expense. One result.
Our part-timers know they’re a cost, and they fight to stay. Ask your full-time employees: Do they wake up every morning asking themselves that?

Expertise

I don't even know what marketing is anymore.
Marketing is a beautiful mess of everything: brand, growth, ops, data, GTM…The person who says he does it all? Total bullshitter. Part-time is how you get the best, exactly when and where you need it.

Not just words. Partners in love with what we’re building.

"Partnering with iytro provided Photoroom with the fractional CMO expertise and execution muscle needed to build our enterprise PLG motion, successfully bridging the gap between product and sales to create a scalable GTM engine."

Iz F
Revops Lead @Photoroom

"In a market where we must act faster than our certainty allows, this modularity is a vital asset. It gives Payplug the agility to accelerate instantly and stay ahead of the competition."

Flora W
CMO @Payplug

"A rare expert providing the niche skills we couldn't recruit, blending operational impact with strategic perspective. Because of the model, they bring invaluable cross-industry insights directly to hemea."

Yann D
GM @Hemea
Adrien C.
CEO @Flying Saucer

"Bravo, you’ve built an incredible team."

Matthieu B
CRO @Mooncard

"She’s am-az-ing. Thanks again for this top-notch service!"

Alize A
Head of Marketing @Checkout

‘‘I cry every day over her departure…"

Victoire D
HR Director @Worklife

"You weren't just a CMO, you shared your expertise and people learned a lot. It was a masterclass what you did."

Sebastien H
CEO @Pixee Medical

"For the first time, our marketing is no longer a mystery; we have full visibility and a clear path forward."

Benoit K
CEO @Veesion

"I’m so glad we worked with iytro. They helped us frame our strategy and introduced us to Nicolas, which was a great fit. Even on a brief project, iytro helped us identify our gaps and planted a seed that has really taken root here."

Alice B
Dir Comm @Bao Family

"The support was just perfect."

Isabelle R
@Jolimoi

"iytro successfully structured and scaled our sales team, rebranded our identity, and set our 2026 strategy—aligning individual goals with our growth roadmap to identify and fill key talent gaps."

Emeline K
CEO @Fizimed

"Working with Iytro was a game-changer; Pedro’s proactive and strategic CMO support helped us secure leadership buy-in, explore untapped growth channels, and successfully expand our international user base in just six months."

Samantha S
Head of Growth @Skeepers

And here’s a spot
just for you!

Ready to supercharge your marketing? Let’s get started!

Whether you’re chasing growth, structure, or clarity. Let’s talk about your next move.

The how doesn’t matter.
The outcome does.

Your goals shape the mission .
We find the right person, build the team when needed, and set the pace accordingly.
“I need marketing, but I’m not sure I need it full-time.  I need to do the minimum.”

→  The goal of marketing is not to maximize hours but to maximize growth. For many companies, a full-time hire creates unnecessary overhead. A part-time CMO or Growth Lead focuses exclusively on high-impact results. This model ensures your budget is spent on senior-level strategy and execution that moves the needle, rather than paying for 40 hours of maintenance. You get the executive experience required to drive revenue without the cost of a full-time senior salary.

“I want to hire a CMO, but I’m struggling a bit to properly define the job scope and, above all, to find the most suitable candidate.”

→  Hiring a full-time CMO is a high-risk and high-cost move. By bringing in a Fractional CMO first, you can test-drive the role. A part-time expert helps you audit your current gaps, define the exact KPIs for a future full-time hire, and stabilize your strategy. Essentially, a fractional leader builds the blueprint so that when you do hire full-time, you know exactly what success looks like for that candidate.

“I have a lot of marketing needs that change regularly, and I’m finding it hard to pinpoint a single priority. I almost need an entire team, but I don’t have the budget for it.”

→  This is the "Generalist vs. Specialist" dilemma. Instead of hiring one mid-level generalist who is okay at everything, a Fractional Marketing model gives you access to a senior strategist who can orchestrate specific experts such as freelance designers, copywriters, or media buyers only when needed. You get the collective brainpower of an entire department for the price of one junior employee, with the flexibility to pivot your focus month to month.

“I have a recruitment budget, but I know it will take a long time. I can start working with someone right away in the meantime.”

→  The average executive search takes 4 to 6 months, and every month of empty chair time results in lost revenue and stalled momentum. An Interim Marketing Leader can plug into your ecosystem within days. They keep the engine running, manage existing vendor relationships, and can even help interview and onboard your permanent hire, ensuring a seamless handoff without any loss in performance.

“I need to manage a transition between two marketing hires, or following a maternity leave, I need someone to fill the gap.”

→  Marketing continuity is fragile. A gap in leadership during a transition or parental leave can lead to campaign decay and team burnout. A Part-time Marketing Lead provides a safe pair of hands to maintain operational stability. Unlike a temporary agency, a fractional hire integrates into your leadership team, making high-level decisions and managing the internal team so your strategy stays on track until the permanent lead returns or starts.

Discover our
latest articles.