Exciting news and announcments

Why do startup founders make the best marketers? Their unique perspectives, deep product knowledge, and ability to sell contribute to effective marketing strategies. Founders that are actively involved in their company's marketing help build strong brands, connect with potential customers and ultimately drive their company towards success.

As our team grows, we want to make sure you get to know us: here you can meet our newest member, Julie Le Roux, part-time CMO at iytro. Having spent majority of her marketing career outside of France, she brings a unique perspective.

The basics of being found online: from site architecture to data analytics tools, understand the importance of sitemaps, indexing, and site structure to improving your startup's visibility and generate traffic to your content.

Not every business has the need, budget, time or bandwidth to hire a senior marketer; that's where a part-time CMO comes in. Startups, scaleups, and other small businesses can benefit from the experience and expertise of a part-time CMO.

As our team continues to grow, it helps to get to know each of us, including our newest members like Pedro Fernandes, a Part-Time CMO at iytro. Having worked in influencer marketing as well as high tech displays and agencies, he has a lot of stories to tell.