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Every startup needs a good CMO. Join iytro's Co-Founder & CEO, Jonathan Lumbroso and Gabriel Gourovitch to discuss how startups can structure their marketing strategy.

Meet one of our newest members, Nicolas de La Villiardière, part-time CMO at iytro.

Launching your business in a new market is an important stage in growth. It's also hard. Especially in a new country. Consider these six steps before you make the leap.

Generation Z, defined as those born between 1997 and 2009, currently aged 13 to 25, is the first digitally native generation and accounts for 26% of the global population. Marketers need to tailor their strategies to better engage with Gen Z by considering the unique characteristics of this generation and not just targeting them alone.

We know, somewhere down deep in our heart of hearts that they may all mean the same thing. But its probably a good idea for us to define each and explain why we prefer to use some over others.