Exciting news and announcments

iytro: the part-time-cmo
October 5, 2023

Meet Nicolas Steip: Creative Director at iytro

Meet Nicolas Steip, the Creative Director at iytro, and explore his unique career path from founding an agency focused on funding creative and social projects to becoming a versatile design expert.
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Lucia Rios
September 26, 2023

SEO for startups (not dummies) part 2: content marketing

Content marketing, a key aspect of SEO, involves creating valuable, relevant, and consistent content to attract and retain an audience, ultimately generating leads and closing deals.
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iytro: the part-time-cmo
September 1, 2023

Part-time C-level: the new startup obsession?

Is having a part-time C-Level just a fad? Probably Not. Having grown in popularity in the United States, the mission-based model for senior executives is growing rapidly amongst the startup management culture in France.
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Tiana Thompson
August 1, 2023

Branding vs Marketing vs Advertising: What's the Difference? (and How do They Work Together)

Branding vs marketing vs advertising - oh my. This article will sail through the intricate relationship between these three concepts, their key differences, and how they intertwine to propel your business to stratospheric heights.
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iytro: the part-time-cmo
June 26, 2023

How iyt all began: why we’re called iytro.

The story of our name is written in the stars. If you’re into mysticism - or some biblical sh!t - then maybe you knew that already. But the name isn’t meant to be religious… not until you work with us, that is.
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