Etteliot builds hardware for modern vanlifers: compact, autonomous tech that powers off-grid comfort without compromising on sustainability. Our mission was to translate that ethos into a warm and intuitive brand identity — one that feels as at home on a dashboard as it does on a patch of wild earth. From logo to iconography, we focused on clarity, friendliness, and a sense of ease.
The logomark combines natural inspiration with technical clarity. Built from three flowing shapes, it suggests energy, airflow, and movement — a nod to Etteliot’s hardware focus — while the custom type balances bold presence with soft curves. The result is a logo that feels alive, reliable, and effortlessly modern.
To support Etteliot’s educational voice, we developed a playful yet precise illustration system. Modular shapes with expressive gestures help break down complex ideas into visual storytelling that’s approachable and memorable. Whether it’s a tip about charging cycles or a safety alert, the visual tone stays helpful, human, and never too serious.
Check it out!Etteliot isn’t just another outdoor tech company. It’s a guide, a presence, a pocket-sized piece of autonomy. Our job was to help it look the part — both in the wild and on the web. A brand built for motion, with a smile built in.
