Exciting news and announcments

Branding vs marketing vs advertising - oh my. This article will sail through the intricate relationship between these three concepts, their key differences, and how they intertwine to propel your business to stratospheric heights.

The story of our name is written in the stars. If you’re into mysticism - or some biblical sh!t - then maybe you knew that already. But the name isn’t meant to be religious… not until you work with us, that is.

Why do startup founders make the best marketers? Their unique perspectives, deep product knowledge, and ability to sell contribute to effective marketing strategies. Founders that are actively involved in their company's marketing help build strong brands, connect with potential customers and ultimately drive their company towards success.

As our team grows, we want to make sure you get to know us: here you can meet our newest member, Julie Le Roux, part-time CMO at iytro. Having spent majority of her marketing career outside of France, she brings a unique perspective.

The basics of being found online: from site architecture to data analytics tools, understand the importance of sitemaps, indexing, and site structure to improving your startup's visibility and generate traffic to your content.