
1 Sep
Part-time C-level: the new startup obsession?
Is having a part-time C-Level just a fad? Probably Not. Having grown in popularity in the United States, the mission-based model for senior executives is growing rapidly amongst the startup management culture in France.
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1 Aug
Branding vs Marketing vs Advertising: What's the Difference? (and How do They Work Together)
Branding vs marketing vs advertising - oh my. This article will sail through the intricate relationship between these three concepts, their key differences, and how they intertwine to propel your business to stratospheric heights.
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26 Jun
How iyt all began: why we’re called iytro.
The story of our name is written in the stars. If you’re into mysticism - or some biblical sh!t - then maybe you knew that already. But the name isn’t meant to be religious… not until you work with us, that is.
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